Managing an advertising budget is one of the most sensitive aspects of a media buyer’s job. Not only does its allocation matter, but the technical side of payments can also impact campaign success. Paying for ads across platforms requires flexibility and reliability, especially when you’re working simultaneously with Facebook, TikTok, Google Ads, and other major players. Virtual cards have become a universal solution for such tasks. However, to truly make them work for you, it’s essential to choose the right tool.
Virtual cards simplify and secure the payment process. They are ideal for setting up a streamlined budget management system, splitting expenses by project, and, importantly, controlling costs. Unlike physical cards, virtual cards are created quickly, scale effortlessly to meet team needs, and reduce fraud risks.
That said, selecting a card that merely performs these functions is one thing. Finding a solution that integrates seamlessly into your ecosystem, aligns with platform requirements, and saves you time is another.
There are many services on the market that provide virtual cards for ad payments. Among them are PSTNET, AnyBill (Abcard), and Yeezypay. Each is optimized for specific tasks. Below, we’ll examine their features and capabilities.
PSTNET
PSTNET’s virtual cards are tailored specifically for media buyers and are preconfigured to work with advertising platforms. The service offers universal cards for ad payments and specialized cards for popular platforms.
All cards come with suitable features for media buying and can be issued in unlimited quantities. They operate on Visa/Mastercard networks and are well-accepted by advertising platforms’ security systems.
One of the key advantages of PSTNET is the absence of fees for transactions, withdrawals, and operations involving blocked or frozen cards. The platform also provides team functionality and tools for expense analytics.
Additionally, PSTNET offers a proprietary BIN checker, free to use. This tool works as a standard BIN checker for any card but provides specific insights for PSTNET cards, such as billing thresholds, average spending per card, and approval/decline rates for payments.
Key Features:
- BINs: Over 25 trusted BINs from banks in the US and Europe
- Card Funding: Supports 18 cryptocurrencies (BTC, USDT TRC20, ERC20, etc.), SWIFT/SEPA bank transfers, and Visa/Mastercard cards
- Registration: Available via Apple ID, Google, Telegram, WhatsApp, or email
- User Support: 24/7 via Telegram, WhatsApp, or live chat
AnyBill
Abcard.io is a financial service offering virtual cards for ad payments. Some of their cards are designed specifically for Instagram Ads. These debit cards work with Visa/Mastercard/UnionPay networks. For managing multiple ad platforms, the service provides universal cards that can be issued in unlimited quantities. However, each card requires a minimum deposit of $500.
The service features zero transaction fees and a 4.5% fee for card balance top-ups.
Key Features:
- BINs: 5 trusted BINs from banks in the US, UK, and Europe
- Balance Top-Up: USDT (TRC20, ERC20)
- Registration: Standard sign-up form and account verification via Telegram bot
- Support Service: 24/7 support via website chat or email
Yeezypay
Although relatively new, Yeezypay is rapidly evolving. Many options are accessible through a Telegram bot, offering swift service. For instance, service managers generate and send reports in the exact format requested by the user.
The platform’s universal cards are suitable for all major advertising platforms. A list of supported platforms is provided during registration. All virtual cards come without spending limits, and BINs are updated every few months.
Yeezypay mainly operates with cryptocurrency (USDT TRC20). Its cards have no transaction or decline fees, but a minimum deposit of 107 USDT, including all fees, is required per card.
Key Features:
- BINs: 9 BINs from banks in the US and Europe
- Card Funding: USDT TRC20
- Registration: Less than one minute via Telegram bot
- User Support: 24/7 via Telegram
Key Questions When Choosing a Card
Before selecting a card, consider the following:
- How many accounts will you use? Platforms like Facebook often require a separate card for each ad account. It’s important to factor in card issuance limits.
- What currencies do you need? If you work with global clients or campaigns, multi-currency support is essential.
- What level of security is crucial for you? Some cards offer built-in 3D Secure support or additional measures to protect transactions.
- Do you need analytics? If you manage numerous campaigns, having tools for automated expense analysis can simplify reporting.
Answering these questions will help identify the features you need most.
Virtual cards not only optimize ad payments but also enhance expense transparency, improve budget management, and safeguard your funds. Considering the specifics of each platform, choosing a solution that matches your requirements is essential.
Selecting the right virtual card solution, whether from PSTNET, AnyBill, or Yeezypay, can significantly simplify your work and boost campaign efficiency. Universal virtual cards offer the flexibility, security, and convenience needed for operating across platforms like Facebook, TikTok, and Google Ads. By evaluating your business needs, such as the number of accounts, required currencies, and security preferences, you can find a card that fits your demands and supports your business’s growth. The key is balancing functionality with ease of use to maximize the impact of your advertising efforts.
