With more than 200 million business accounts and around 1.5 billion active users, Instagram has become a powerhouse for expanding reach and maximizing engagement. Businesses are using Instagram marketing as an unparalleled platform to connect with their target audience and develop a solid online presence. Developing a higher engagement is important for Instagram creators to build a community that turns and assists them achieve their target goals. In this post, you will discover the strategies to receive more Instagram views and unlock the huge potential of Instagram.
Know the Instagram Algorithm
Instagram’s algorithm decides what post to show in the users’ feed and on the Explore Page. The algorithm determines the visibility based on different factors such as likes, comments, shares, views, etc. Moreover, there is an algorithm for different parts of the app including stories, search, feed, reels, and explore. A user who posts content, information about the post, details about the account, and activity are some overlapping trends that the algorithm considers for these five parts.
Introduce Yourself
Show off your personality with a fresh introductory post to let your audience know who you are. Additionally, it can allow you to find the target audience, providing insight into what Instagram users can expect from your profile. Most importantly, include relevant call-to-action or CTA in your captions asking your followers to introduce themselves in the comment section. This will increase engagement and comments on your profile.
Post Shareable Content
The more people share your post, the more views you receive. Don’t know what type of content you must upload to make users share it with their followers? Well, it depends on the industry type and the target audience. You can create and post funny or entertaining videos, UGC (user-generated content), attention-grabbing photography, inspirational quotes, etc. You can also research your competitor’s content that is receiving more shares.
Use Instagram’s Interesting Features
Just like other social networks, Instagram offers a wide range of interesting features to improve the brand’s visibility and increase the overall engagement. For example, you can use Instagram stories to create Q&A sessions, polls, and real-time updates to attract and engage your followers.
Additionally, you can leverage reels, a type of short-form videos, to reach more followers. You can create reels on trending music or sound, or experiment with collab posts to expand your reach. Pairing your reels with trending hashtags, music, or challenges can get you more acceptance in the eyes of the algorithm. Instagram Live is another powerful feature that most leading brands and influencers are using to connect with their existing followers and potential audiences.
Upload More Carousel Posts
On average, carousel posts have around 1.26% engagement rate which is higher than the engagement rate of reels. This can be the best strategy if you want to share loads of information with your audience without overwhelming them. Businesses share more carousel posts such as product collections, storytelling, how-to guides, etc. to showcase their new product launch and diverse use cases. Since these posts are easy to share and the algorithm tends to show them on the Explore page, they can boost your chances of receiving more views.
Combine Different Content Formats
Instagram is no longer a photo-only platform, instead, it consists of a wide range of formats and features. So, don’t restrict your content strategies just to photos. You can now include different content formats such as carousels, static images, stories, reels, and more to attract and engage your potential followers. It allows people to interact with various content styles and improves your chances of followers commenting on your posts.
Use Hashtags Strategically
Hashtags can be the most powerful tool to expand your reach on Instagram and improve your post’s discoverability. So, find and use relevant and popular hashtags in your content and captions. You can also create and include branded hashtags relevant to your brand or business to allow followers to use them and join UGC campaigns. It maximizes user engagement and develops a sense of brand community. Be sure not to overdo it and avoid spam posts with irrelevant hashtags. Add just 3-5 hashtags in each post to avoid hashtag stuffing.
Share Branded Memes
People mostly use social networks for entertainment and fun. Thus, share branded memes that are relevant to your industry. Audience who aligns with your Instagram profile will get a great laugh and might be interested in leaving comments or tagging their friends to enjoy together.
Request influencers for collaborations
Influencer marketing has always been an excellent strategy to attract more audience and good engagement. The highly engaged audience of Influencers follow and listen to everything they upload on their Instagram profile. Around 61% of customers trust influencer suggestions rather than brand content.
Request popular influencers within your niche for collaboration and get more eyeballs on your brand and maximize engagement. You can use the Collabs post feature of Instagram to make influencer collaboration easier. This feature allows co-creating reels, stories, or posts with influencers. The co-created content will appear on your and the influencer’s feeds. As a result, you will get more exposure to the audience of influencers and get all the Instagram comments, likes, and views they provide on the post.
Experiment with Q&A Sessions
Create and share a Q&A post to your feed and invite your followers to comment and ask what they are interested in knowing about your brand. This will allow you to create real engagement while getting meaningful insight into the preferences and knowledge of your audience. Use those comments to create an engagement live session on Instagram.
Pay Attention to Caption Creation
A well-structured caption can improve your content’s discoverability. It can make a huge difference in bringing real views. Create concise captions as the audience will not be interested in reading lengthy captions. Adding relevant keywords in your caption and profile can make your profile and post accessible to the target audience.
