As the new year kicks in, so do the strategies to optimize your WooCommerce store to offer a better shopping experience to buyers and drive more conversions. But building every infrastructure to enable customer engagement strategies can be both time-consuming and costly. This is where WooCommerce plugins come in and in this post, we’re sharing some that are sure to supercharge your online store!
Must-have WooCommerce plugins for your online store
There are 4,687,807 stores running on WooCommerce as of today. Here are some of the best WooCommerce plugins these brands use:
1. Yoast SEO
The very first thing you want to do once the store is live is to optimize for it to be searchable. Yoast SEO is one of the best WooCommerce plugins for the same with some of its key features being:
- Seamless integration with WooCommerce
- Customizable meta titles and meta descriptions for product pages
- Automatic XML sitemap generation
- Real-time content analysis for SEO optimization
2. WooCommerce Payments
To take online shoppers from the point of discovery to purchase, you need an optimized checkout experience. This is where WooCommerce Payments can help with the following features.
- In-built integration with WooCommerce
- Supports all major credit and debit cards
- Enables recurring payments for subscription-based businesses
- Provides detailed insights into transactions and payouts
3. CartFlows
Another WooCommerce plugin we recommend having on your store to build out high-converting sales funnels is CartFlows. Some of its key features include:
- Pre-built templates for upsell, cross-sell and checkout pages
- One-click upsells and order bumps
- Dynamic offers and lead generation
- Modern checkout and layouts
- A/B testing to optimize funnel
4. Omnisend
One of the most effective ways to keep customers engaged is email marketing. Omnisend is one of the best WooCommerce plugins to help automate this communication. Its key features include:
- Drag and drop builder with email templates
- Automations like WooCommerce cart abandonment reminders, welcome emails, upsell and cross-sell, and more
- Dynamic discount codes
- Campaign and automation reports on engagement, sales and revenue
5. WooCommerce Subscriptions
If you’re looking at establishing recurring revenue for your business, you need WooCommerce Subscriptions. The plugin comes with the following features:
- Ability to set up multiple subscription box models
- Supports multiple billing schedules
- Automatic renewal reminders
- Customer account management
- Integration with various payment gateways
6. Smush
E-commerce websites often have to add multiple high-resolution images and videos, which can significantly increase the page load speed and drive away shoppers. Smush offers page optimization with the following features:
- Automatic compression and optimization
- Lazy loading to improve page speed
- Bulk optimization for existing images
- Easy compatibility with page builders
7. WooCommerce Live Chat
Timely engaging online shoppers can help drive more conversions. The WooCommerce Live Chat is a plugin that lets you do exactly that with the following features:
- Customizable chat widgets to match your store’s branding
- Integration with CRM and email marketing tools
- Chat history for customer persona building and reference
- Canned responses and automations to reduce response time
8. MonsterInsights
As your store sales grow, you may want to deep dive into which marketing and sales channels are working best for you. Here are some of the features that MonsterInsights offers:
- Track conversion rate, average order value, sales and revenue
- Real-time user behavior insights
- Easy integration with Google analytics
- Advanced e-commerce tracking for WooCommerce
9. TrustPulse
Another WooCommerce plugin we recommend is TrustPulse for collecting and displaying social proof. Its key features include:
- Easy integration with WooCommerce
- Real-time notifications of recent sign-ups and purchases
- Easy-to-customize notification templates
- Conversion tracking
Conclusion
There are several WooCommerce plugins to choose from today.
Installing too many plugins can negatively impact your online store performance, resulting in more drop-offs and loss of sales.
So while you may feel like experimenting with them all, we recommend choosing only those that address your current needs and can be scaled easily should the volume of sales in your store increase.
