Close your eyes and imagine yourself at a concert, a festival, or a conference, a moment of emotions, excitement, and sensations. But what happens if, to fulfill different experiences, you only have to scan a QR code? Ticketing systems, exclusive entrance to a festival, or content access can all be done through a simple scan on our devices. Experiences in events can be more interactive, personalized, and quick. It’s an easy way to ensure attendees have a frictionless and immersive experience.
The Evolution of Event Ticketing
Forget about paper tickets and waiting in giant rows at the entrance. Digital ticketing and QR codes are the current solution for event organizers who want to simplify the entrance processes and reduce waiting times. You can scan event tickets from your smartphone and immediately enter without problems.
There’s a sweet spot in scanning a QR code. It’s so easy to do. Ditch the paper ticket and hunt through the emails. Instead, keep all tickets on your device and ready to be scanned at any second. It’s secure and instantaneous.
Enhancing Audience Engagement
But QR codes at events are more than just a ticketing option. They create new opportunities for audience participation. Imagine you’re at a music festival with QR codes placed all around — by scanning the code, you’d have immediate access to the artist’s setlist and performer bios, could vote in a real-time poll, and more.
QR codes can also unlock bonus content for the audience. It can be scanning a code at a conference and being linked to a backstage video of the presenter. Whatever it is, scanning a QR code is a great way to keep people engaged and create a lasting impression.
Real-Time Information at Your Fingertips
One of the best things about using QR codes for events is you can have easy access to event information — in real-time. For example, if you’re attending a 3-day conference with multiple breakout sessions, you can instantly scan a QR code from the program to get the recent changes.
This makes attendees feel more informed, which means less chance of getting lost or being stuck somewhere. It’s an on-demand concierge in your pocket.
Practical Tips for Event Organizers
Are you an event expert? Using QR codes will definitely change the way your attendees see your event. So, you may want to consider these things:
- Placement: Where are you going to put your QR codes? Make sure to display them in locations where attendees would likely go when they need information — registration area, stage, information booth, etc.
- Short statement: Let the attendees know what to do with your QR codes. One way to do this is by incorporating a statement like “Scan Here for More Info.”
- Limited App-only Freebies: Again, reward your attendees. Motivate them to scan the QR codes with limited app-only offers or things like white paper, discounts, or freebies. This will increase your participation rate and add a unique gamified experience to your attendees.
The Future of Events: A QR Code-Driven Experience
QR codes are a game-changer in event technology, but their future applications in the events industry are still to come. Whether it be personalized check-ins, easy access to real-time event updates, or viewing hidden content, these little squares are only going to make the event experience more seamless for the attendees.
Scan Your Way to a Better Event Experience
In the hustle and bustle of today’s world, the ability to scan a QR code and be presented with all the information you need to engage with an event is quite great. It’s easier for the attendees and certainly is a direct gateway for the organizers to have fun and creative ways of engaging the audience.
So, the next time you’re at an event, it may be fun to stop and scan that QR code. You never know what you might gain access to.
