As blockchain and crypto continue making headlines, hundreds of new projects enter the stage every day. Crypto exchanges, DeFi platforms, dApps, and trading tools compete for users’ attention and trust. Many fail pretty quickly, and the main reason for a poor start is a lack of strong branding. Here, we examine the power of competent and persuasive writing in shaping your brand identity, engaging users, and building long-term relationships with your audience.
How to Share Your Brand Identity via Content?
The start of branding is about identity development. Your branding is the foundation of all communication, as it determines how people will see your project. The main points to think about include:
- A clear, resonating mission statement.
- Core values that define your project.
- A unique value proposition (UVP) that sets your project apart and gives concrete value to clients.
- A strong brand voice that will be consistently applied via all communication channels.
If you’re not sure how to start, hire professionals from ExpertGenie to develop a comprehensive branding strategy and impactful content. They will give you a roadmap that you can follow to build trust via consistent content publications across high-impact platforms.
Website: Your Primary Touchpoint
Once you have a consistent and comprehensive branding strategy, it’s time to give your primary touchpoint a voice. The official website of your project is usually the first point of contact checked by to-be adopters and investors alike. Thus, it should look appealing, intuitive, and easy to comprehend. How to achieve this effect?
- Invest time and creativity to create a compelling homepage. The homepage should have clear headlines and your UVP to communicate the project’s goal and value. It should be equipped with calls to action (CTA buttons) and actionable steps for joining in (such as signing up for a newsletter or joining a social media community).
- Develop key website pages. These may be pages about your project’s services and key features or an informative blog with professionally written educational content.
- Don’t ignore SEO principles. Google still does wonders when people use specific keywords to search for products and services. Thus, a well-developed SEO strategy can generate a significant amount of organic traffic and attract relevant audiences to your resource.
- Present your brand as a trusted project. Classical trust signals that still work include testimonials of previous clients, partner logos, and security certificates.
Given that modern users have really short attention spans, you should develop the website as skim-friendly. Use short paragraphs and clear visual signposting so that every user finds the needed information quickly enough.
Building Voice and Outreach with Social Media
Next, you should invest time and effort into building your social media presence. Active social media are critical for blockchain projects, as they build trust and foster informal community engagement. The best choice for crypto, AI, and blockchain projects is the X platform, as all tech geeks are there. It can become your primary channel of communication with your tribe; share your project updates and post thought leadership content to stimulate discussions. You should also take Discord and Telegram seriously, as these platforms are also popular community-building platforms for tech projects.
One tip that will help you improve visibility and outreach quickly enough is regular posting. Make a content calendar that will remind you of the due time for posting on each platform. Compose engaging posts with strong CTAs to engage the audience and stimulate dialog. Don’t forget to use a conversational tone on social media, even if your project is very serious and professional. Incorporate hashtags to increase your content’s visibility.
Content Marketing: Your Strategic Business Leverage
A compelling website and active social media are already a killer combination for a blockchain project’s success. However, the digital space is a tricky playground for blockchain projects. Thus, you need to diversify your content marketing efforts to succeed and increase your brand’s visibility online. A couple of actionable tips to boost your content marketing efforts include:
- Publish a whitepaper. You should write a detailed, authoritative document that lays out the technical architecture, use cases, and tokenomic model of your project. Use clear, professional language and visuals to share all the details with users and investors.
- Provide educational content. Users like high-quality educational content, especially when it comes to innovative technologies with unprecedented use cases. You can engage users and win their trust by writing educational blogs and producing informative video tutorials.
- Publish guest posts on authoritative platforms. You can also effectively build brand visibility and outreach by posting your content on external sources. Send your articles to popular platforms to reach out to wider audiences; there are plenty of free and paid publishing platforms that will offer tangible value to you.
- Email newsletter. If users visit your website or social media and become interested, the chances are high that they will subscribe to your newsletter. Thus, you can utilize email content marketing as another secret tool for keeping your community updated and engaged.
Content KPI Testing
It makes no sense to invest time, effort, and money into high-quality content writing if you can’t measure the output of this strategy. Thus, it’s always highly important to develop a consistent set of KPIs that will help you keep a finger on the pulse of your marketing strategy. Insights into the KPIs of your content marketing can also inform vital strategy adjustments. Here’s how you can add a practical element to your content strategy:
- Set specific KPIs for every element of content marketing strategy. For instance, you can measure the number of new followers or the website traffic after new blog post publications.
- Take a closer look at your content performance. Evaluate user retention of each website page using tools like Hotjar and make conclusions about content improvement.
- Perform A/B testing. Experiment with various content formats to see which one gets a better response from users. Follow the format that wins you the greatest number of likes, comments, and new subscriptions.
Content Is Still King
As you can see, content can serve the goals of your blockchain project in a variety of ways. Be consistent and proactive in content production, and you’re sure to see its impact on the target audience really quickly.
