Magento is a universal platform designed for developing e-commerce sites. Today, it is one of the top tools for creating large online stores and is distinguished by its flexible configuration and wide scaling capabilities. More and more representatives of large and medium-sized businesses are resorting to the services of magento development company. For small sites, using the engine is impractical. What are the pros and cons of this platform?
What is the Magento Platform?
So, Magento is a platform for creating and developing online stores, with the help of which more than 100,000 projects have already been created. It is a reliable tool for supporting e-commerce, allowing you to create ready-made solutions based on built-in templates or individual designs.
Among the key features of the platform:
● open source code, which makes it possible to supplement existing solutions with your own developments, use unique modules and personalize ready-made sites as much as possible;
● wide capabilities of SEO tools, including the creation of unique titles and URLs for each page; image optimization; correction of duplicate content and recommendations for improving the existing;
● modification and improvement of the mobile version of the site;
● the ability to integrate with external CRM systems and payment services.
The platform’s potential is constantly growing. Developers offer new plugins and extensions that expand its capabilities and improve convenience for both users and administrators.
Advantages and Disadvantages
The main advantage of Magento is the flexibility of its settings. With the help of built-in tools, you can create unique product catalogs, use an advanced filter system for convenient searching, and even manage several virtual storefronts from one computer.
And if you entrust the creation process to a professional team of developers, you can get a software product that meets all modern requirements. Plus, high-level specialists will help you set up all the features and optimize the page for quick promotion in search engines.
Among other positive aspects:
● flexible content management system;
● built-in mechanisms for processing orders and tracking warehouse stocks;
● a huge ecosystem with many ready-made solutions for a wide variety of user requests;
● high performance of both the platform itself and the online store created with its help;
● use of modern data protection protocols.
The main disadvantage is the difficulty in setting up. Unlike other e-commerce platforms, Magento requires a professional approach. Without basic knowledge of web programming, it will not be easy to create an online store, as well as set up all its main functions. The site is large, and therefore requires powerful servers with advanced hosting. Well, and finally, the cost. The professional version, which opens access to all the features, will cost more than $ 20,000 per year.
Working with Magento is not profitable for small entrepreneurs. But the platform is not designed for small projects. But for large stores, this is the top. Here you can set up everything from the design to the system for regulating discounts and placing orders. High speed will allow you to process tens of thousands of orders per day. And the high level of security will become a reliable barrier against DDOS attacks. Need an optimal working tool? Choose Magento.
